Many people completely miss the boat when it comes to social media. They get so hung up on the numbers that they lose sight of the actual connections they are making. What good is having tens of thousands of followers if you have no rapport with, or influence over that group? You would be far better served having a much smaller group of targeted, engaged and loyal followers. The choice is yours.
“Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Dr. Ivan Misner, NY Times Bestselling author & founder of BNI
Take Control of the Conversation
Ask the right questions, and pay attention to the answers. Social media offers companies the unique ability to improve and monitor their customers’ experience. Major brands have quickly capitalized on the real-time benefits of social media. Cable service provider Comcast®, as well as online payment processor Paypal® are two excellent examples of how brands can utilize social media to improve customer service and build customer loyalty.
I work closely with my clients to insure that their social media profile helps them achieve their marketing objectives. Once we’ve identified your goals, I will formulate and deploy your social media plan, and get you positioned to take full advantage of all of the benefits social media networks have to offer.
Branded Social Media Hub
A branded social media hub is a central location where browsers can gain immediate information about you, your business, experience, expertise and presence on the social networks. Think of it as a bit of a cross between an on-line resume and a media room — it’s a place where you can show off your design portfolio, link folks to your book on Amazon, provide information about your background, offer copies of your white paper for download, share links to your audios from CinchCast or iTunes, and samples of guest posts you’ve done.
The page shown above on the right is an example of a Branded Social Media Hub — and includes items such as website feeds, multiple bios, headshots, logo graphics, syndicated articles feed, syndicated audios feed, and a portfolio. We can also incorporate a Media Room, podcast archive, video archive, product information sheets, ebooks, whitepapers and more.
When you set up your social media hub, you’ll want to have an easy to remember URL that you can then use to cross-promote across your other sites, as well as your social media profiles. It could be a keyword-rich domain that helps you to dominate your niche, or it can be something as simple as ConnectWithTraci.com. Regardless of what you choose, the content that resides on that domain is what’s most important.
Your Branded Social Media Hub Site Includes:
- Choice of (3) Themes
- Social Media Account List Integration
- RSS Feed to your blog/company site
- Up to (2) Sidebar widgets
- Contact Page
- About Page
- Bio or Media Page
- Text Header with small logo
** Client provides all text, links and widget codes, as well as their domain name. Hosting with The Creative Concept, Inc. is required.
The concept of developing your personal brand may be one you’ve relegated to the back burner for awhile, but I hope that you won’t leave it there.
