A well-crafted Press Release can spice up your branding campaign — and garner both local and national attention. The simple fact is this — if you have a business, you need a press release.
Have you ever noticed how so many television magazines so often refer to “the buzz”? Buzz is what creates interest — be it in a product, a service, a company, a person, or a brand. Determine what will create buzz for your business, and focus your Press Release on it.
Some examples of things that create buzz are — limited quantities, contests or sweeps, new launches, product placements in high profile venues, controversy (everyone loves a scandal!).
Why Send a Press Release?
- Opened a new Business or Location
- Promotion of employee, naming a new board of directors
- Offering a new service, solving a common problem
- Announcing a contest
- Launching a new product
What Can I Do for You?
With over twenty years’ experience, I have the proven market expertise to prepare a Press Release that is all at once timely, objective, and newsworthy. Why take the chance of losing out on a prime media outlet because your Press Release was in the wrong format, or worse yet — worded more like a “sales pitch” than a news release?
- Conceive & Develop Your Strategy
- Position Your Story
- Craft Your Press Release
- Create Social Media Press Materials
- Design Media Rooms & Hub Sites
- Develop Pitches
- Distribute Your Release
- Coordinate Social Media Efforts
Your Press Release will be created based upon information you provide. After receiving your order, I will forward our Information Questionnaire to you — it covers all of the information needed in order to create a Press Release for you.
Based upon your subject matter, I will work closely with you to target media outlets that will have interest in your news item. Others may offer to blast out your news release to hundreds, or even thousands of outlets — but if your release is not relevant to their market, what’s the point in that?
Value Added Services
Once we’ve sent out your release, I want to make sure you are fully-prepared to take advantage of the publicity your release generates. All of my publicity clients receive a (30-minute) Skype consult* to help prepare you for what comes next. You’ll also receive helpful guides on the topics we discuss:
- Tips for responding to media requests
- How to prepare your website to receive new traffic and leads
- How to re-purpose your media coverage in your business
* Included in the cost of your press release package.
