A robust local business listing should play a vital role in your overall marketing efforts.
Search engine optimization (SEO) refers to the process of increasing and improving the visibility of a website in the search engines. The goal is to gain higher listings organically (meaning, in a non-paid method), and send qualified traffic to the website.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.
Local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic location.
All major search engines include business listings, maps and directions, customer reviews, and the ability to link to a business website. Too many small businesses are not claiming and optimizing their business listings — and as a result, they are leaving a lot of money on the table.
- Provide consulting on how to target the best-performing keywords for your niche and what to include in your listing;
- Keyword research for those who may be unfamiliar with the process
- Write your profile in order to highlight the most important and unique features
- Create your listing with text, video and photos
- Quick Response (QR) Code Marketing Integration & Personalized URLs
- Maintain and manage your listings for you to protect your reputation and brand
Why Do I Need a Local Listing?
There are a lot of great reasons for taking advantage of a local business listing. Here are a few of my favorites:
- Local listings are free advertising!
- Local business listings show up in the organic search results
- Local search marketing enables you to add special offers, video and photos of their business or products
- Showcases your business in a way a text listing cannot.
- Directs targeted traffic to your website and business
Stop Leaving Money on the Table!
Businesses that take advantage of a local listing can enhance their listings by including basic information like their address, website URL and telephone number, as well as a brief description, photos, and even video.
I offer local business marketing solutions to increase your exposure, build brand awareness and introduce your business to new potential customers. Packages can be tailored to your needs and budget. Get started by contacting me today!
