A well-defined brand has the ability to strike a balance between communicating the voice of the company it represents, as well as the company’s personality, philosophy, and credibility. A consumer’s perception is their reality — and they will make judgments and decisions about your brand based on those perceptions.
“Traci helps business owners drill down your key messaging and differentiators for your brand, as well as determines what best resonates with your target audience and most importantly, how to exploit your brand to ensure the best ROI for your business.”
- Robert Brown – VP, Global Sales & Marketing HarborLink Network, Ltd.
I’ll EMPOWER you to take control of your brand message.
Since no two clients’ needs are the same, I’ve created products and service packages that serve not only those in search of comprehensive brand solutions, but also those who are looking for a helping hand, while still tackling the task themselves.
I’m often approached by do-it-yourself types who are looking for a little help to get their brand efforts started. To respond to those types of inquiries, I’ve created a few helpful worksheet series to kick-start the process:
Looking for a comprehensive service provider? I’m happy to offer services focusing on the conception, implementation and promotion of your brand across the web.
- Brand Strategy Sessions
- Brand Identity
- Tagline Creation
- Facebook Cover Image Creation
- Press Release writing and distribution
- Advertising Design & Brokering Services
- Content Creation & Distribution Consulting
Identify Your Key Brand Assets & Put Them to Work
I work directly with clients to help them consistently project and reinforce their brand image. With an emphasis on identifying and leveraging those qualities and characteristics that make a brand unique, I’ll help you create your brand impression, and communicate the intangible benefits that you can provide to your customers.