Brand building can take many shapes and forms — it includes everything from your website’s color scheme, to your logo, tag line, advertising images and text, and also where those ads are placed.
A well-defined brand has the ability to strike a balance between communicating the voice of the company it represents, as well as the company’s personality, philosophy, and credibility. A consumer’s perception is their reality – and they will make judgments and decisions about your brand based on those perceptions.
The Propabranda™ Brandstorm and Evaluation Worksheets are designed to help you in the conception of the ideal brand name for your company, product or service. By evaluating potential names side-by-side, you will be able to compare and contrast potential names on their strengths and weaknesses, and determine which ones offer the best return.
These worksheets will walk you through evaluating and scoring multiple brand concepts based upon (21) separate criteria. Available for immediate download after purchase – requires Adobe Acrobat® to read.
Purchase – $22.50
