Wouldn’t it be great if there was some sort of social media d-bag litmus test? You could simply run the scenario through the test, and if it came out positive, you’d avoid posting (and subsequently looking like a tool). If it came back negative — good to go!
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When was the last time you got really excited about your business? I mean REALLY excited? Did you keep it to yourself, or did you bust out a rousing “whoo-hoo?”
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You may have recently heard the buzz around Netflix, and their decision to split off their DVD-by-mail service into a new product called Qwikster.
Since I am not a Netflix customer, I won’t even venture into the territory of discussing how the announcement was handled, or how it has draw both scrutiny and fire in doing so. Instead, I’d like to focus on the brand implications of their decision.
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Our refrigerator probably has two dozen magnets on it. It’s a fairly typical collection — most of them hold photographs of my nieces and nephews — and of course, there’s at least two that have pizza take-out phone numbers on them. There’s even one for the Pet
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Before you clamor to jump into the que and buy your ticket, you need to ask yourself — are these product launches taking you to your desired destination, or merely taking you for a ride?
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Last week I was having a conversation with a contact I’d met on one of the social networks, and we were talking about working on a project together. “I decided to approach you for this because I think of you as a social media guru,” my friend
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The sun is shining here in Northeast Indiana, and I’m beginning to see the faintest hint of tulips peeking up among the tangle of dried weeds and brush in the flower bed.
That can only mean one thing – it’s time for some spring cleaning.
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Buying followers for Twitter and Facebook is a lot like stuffing your bra. From a distance, it may look like you’ve really got it going on; however, upon closer examination, you just wind up making yourself look foolish.
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Focusing on any single thing these days is damn near impossible. We are a society of multi-taskers – we text during meetings, we talk on the phone while we drive, we operate multiple monitors, and some, (surely not you) tweet from the restroom.
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For heaven’s sake, even Popeye cartoons reinforced it – “I am what I am, and that’s all that I am!” Who am I to argue with Popeye?
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Stop me if you’ve heard this one. I wish that I knew what to write about. It isn’t as if I have nothing to say – hell, some people think I am a real windbag. And they’d be right, of course. It’s just that when it comes
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A crazed zombie horde is an awful lot like today’s corporate culture; there’s a lot of aimless stumbling about, and there’s often a critical lack of a clear directive as to how to reach the goal.
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