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ABOUT

blog  ABOUT

How Can I Help You?

Hey, I’ll readily admit that I’m not the only game in town. There is no shortage of folks out there that are interested in helping you fine tune your marketing message, or strengthen your brand positioning. If you’ve landed here during the process of conducting your due diligence, please take a moment to read this page in its entirety — as doing so will quickly determine whether or not we’re going to be a good fit.

I Live for the Art of Marketing

Whenever anyone asked me what I wanted to be when I grew up, I usually answered them with “artist.” I went through reams of paper, and hundreds of crayons and markers. Given the choice of playing outdoors or spending an afternoon inside at my desk, the outcome was always the same.

Creativity always won.

I was equally mesmerized by commercial jingles — which I memorized and quoted incessantly. It’s amazing how many brand messages we retain without even thinking about it. Case in point — I can’t recall the street address of my first apartment, but I can sing you the theme songs for both local and national brands going back thirty years with frightening clarity.

Fast Forward to Today

That wide-eyed little girl is still crazy about creating — only these days, most of my creations wind up gracing digital pages across the web.

I work with clients to attract, engage and grow their businesses through effective brand positioning, WordPress web development, ethical search engine marketing and optimization, online promotion, publicity and social media.

Allow Me to be Perfectly Frank with You.

I am extremely passionate about the work that I do, and if we decide to work together, I’ll work tirelessly on any project you hire me to complete.

But there are a few things you should be aware of from the start — and it’s best that I spell those items out clearly to save us both some time.

I’m not the Wal-Mart® of service providers. If price is your sole criteria in hiring a provider, please look elsewhere. I don’t price match. There are occasions when I offer special discounts on services — in those instances, there is typically a small number of client projects being accepted — and those spots fill fast.

Can you handle the truth? Sometimes, the truth hurts. Some may find that brutal honesty refreshing, while others may be a bit put off by it. One thing you can count on is that if you ask me to give you my opinion, I will do so honestly. If you’re ready to make tough choices for the greater good, then we’ll be unstoppable.

I’ll need your help to make this work. Clients that hire me are serious about success, and they hold no illusions of what it will take to get there. Whether we’re talking about providing access to login information or creatives, a certain amount of legwork and email correspondence will be required on your end in order for us to stay on track.

Be prepared to sign an agreement. A signed agreement protects us both – and it also clearly spells out what the specifics of your project are, as well as how and when it will be completed. Work begins only after the signed agreement and a deposit are received from you.

You won’t find another consultant that is more interested or invested in your success. More importantly, you’re not likely to find another consultant that can offer you more complete marketing and promotional services, either. You won’t need to go searching for half a dozen service providers to get you up and running. Because I’ve made it my mission to consistently improve and expand my skill set, you’ll reap the benefits — and save both time and money in the process.

“I have engaged Traci’s ghost writing services on several occasions and have found her research thorough, her work of consistently high quality and her rates very fair. On top of all this, she is very easy to work with and always delivers on time. I whole-heartedly recommend giving Traci’s services a try.” - Will Swayne, Managing Director, Marketing Results

Who Says that Marketing Can’t be Fun?

blog  ABOUTI’m a firm believer that the average person knows more about marketing and branding than they give themselves credit for. As a consumer, you are inundated with marketing messages every day. You see brand stories played out in the news headlines.

It’s for this reason that I use pop culture references to illustrate marketing and branding concepts. They are easy to relate to, and they tend to make for more interesting reading. I do realize that not everyone gets as jazzed about this stuff as I do.

Interested in Working with Me?

Glad to see I haven’t scared you off — the next step is simple, but very important.

blog  ABOUTI’ve yet to discover how to clone myself, or add more hours to my day. Until I am able to do that, I have a limited amount of time to work with — and that translates into a limited number of clients that I am able to work with.

In order to assess whether or not we’re going to be a good fit, I offer a a FREE 15-minute Brandstorm chat via Skype that allows us to get to know one another, talk about your current project, your brand and your goals. This is a one-time only session.

You may have just a couple of quick questions you’d like answered, or maybe you are considering a larger project, and want to get an idea of what would be involved. Either way, the Brandstorm Skype Chat is the perfect venue to do just that. To make a reservation for your free consult, simply click on the graphic at the right. I’ll be in touch soon.

Never be ordinary!

blog  ABOUT

 

PO Box 8326 Fort Wayne, IN 46898
Phone: 260.489.3633
Fax: 480.287.9217

Meet Traci

There is no question why I do what I do. I genuinely enjoy it, and it makes me happy. There is something uniquely rewarding (and dare I say thrilling) about being able to take an image in your mind and breathe life into it. It's quite similar to the moment that Gene Wilder exclaims, "it's alive!" in Young Frankenstein...just without the squirrely hair. Learn more about Traci